The opposition to Facebook’s app adds to growing societal concerns over digital media and devices. Some big Apple investors called on the company this month to work harder to make the iPhone less addictive, and some former Facebook employees have warned about how effectively the service hooks users.
And academic research, including a study released last week, shows that the rise in smartphone and social media use tracked with greater unhappiness among teenagers.
Messenger Kids is a texting-type service that a parent sets up for a child. The parent uses his or her own Facebook account for the child, but the app is otherwise not a part of the main Facebook service. The app doesn’t have News Feed or a “like” button, which some mental health experts have linked to anxiety among teenagers on social media.
But many elements of the social network are there, including emojis, selfies, video chat and group texting.
Facebook says Messenger Kids provides a safer environment for children than many online experiences. The app has no advertising, for example.
The company said it had consulted with the National PTA and several academics and families before introducing the app.
“Messenger Kids is a messaging app that helps parents and children to chat in a safer way, with parents always in control of their child’s contacts and interactions,” Facebook said in a statement.
But many health advocates say the app is still engineered to hook users, and that it is giving Facebook early access to its next generation of users.
“Facebook is making children into a market, and the youngest children will be more likely to get hooked even earlier,” said Michael Brody, a former chairman of the media committee of the American Academy of Child and Adolescent Psychiatry.