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He Led a Turnaround at Taco Bell. Can He Do It...

But Chipotle owns all of its 2,400 stores, and it rarely makes major updates to its menu. That means that its marketing campaigns must...

YouTube Revamped Its Ad System. AT&T Still Hasn’t Returned.

AT&T believes that its dialogue with YouTube played a role in the platform’s announcement last month that humans will manually vet videos from channels...

Advertising: Steve Wynn’s Tarnished Name and Now a Tainted Brand

It is a predicament that companies connected with well-known figures as varied as Martha Stewart and Harvey Weinstein have faced. When the celebrity chef...

Snap Reverses Slide as User Growth and Revenue Jump

“For the first time, revenue in Q4 from advertisers outside of Ad Age’s Top 100 exceeded revenue from the Top 100 Advertisers,” Imran Khan,...

Martin Luther King Jr. Commercial for Ram Trucks Is Swiftly Criticized

Not sure MLK’s dream was to drive a Dodge Ram.OMG someone overlayed that ridiculous Dodge/MLK ad with what King actually said about capitalism and...

Live Coverage of the Super Bowl 2018 Commercials

“The complete flip to Morgan Freeman, it’s just so good,” she said. “There’s a surprise aspect there and it’s really enjoyable watching those two...

Early Facebook and Google Employees Form Coalition to Fight What They...

“The largest supercomputers in the world are inside of two companies — Google and Facebook — and where are we pointing them?” Mr. Harris...

Aiming at China’s Armpits: When Foreign Brands Misfire

But the drive to win China’s consumers has had its notable failures. Like tampons. Most Chinese women use sanitary pads because they believe tampons are invasive....

Yesterday In Styles: Remind Me, Why Was It That We Ever...

Advertisement Print headline: “The Stepford Channel,” published here in October 1992. The story: It was the ’90s and suddenly David Letterman and Jay Leno...

Bits: Farhad’s Week in Tech: Less Time on Facebook, More Noise...

You should read this piece by my colleagues at The Upshot for an explanation of why American health care will prove difficult even for...

The Advertising Firm Droga5 Fires Its Chief Creative Officer

Photo Ted Royer was fired from his job as the chief creative officer at the ad firm Droga5, a post he held since 2013. Credit...

On the Runway: Kanye West Finally Gets His Fashion Right

While I usually roll my eyes at this kind of Pavlovian drool, I have to say: This time I agree with the crowd. It’s...

Facebook Aims to Soothe Wall Street Over News Feed Changes

Other measures of engagement also fell. The company said the number of people in the United States and Canada who use Facebook on a...

State of the Art: Tackling the Internet’s Central Villain: The Advertising...

And if you want to fix much of what ails the internet right now, the ad business would be the perfect perp to handcuff...

Facebook Bans Ads for Bitcoin and Other Cryptocurrencies

Photo Although Facebook’s chief executive, Mark Zuckerberg, has expressed an interest in digital currencies, the company said ads for them were “frequently associated with misleading...

Turn Off Messenger Kids, Health Experts Plead to Facebook

The opposition to Facebook’s app adds to growing societal concerns over digital media and devices. Some big Apple investors called on the company this...

Hipster Culture and Instagram Are Responsible for a Good Thing

Advertisement Some punk kids have no dreams at all. Paul Lindahl was a skater and a drummer in a band when he found...

Advertising: An Ad Executive Often in the Vanguard Peers Into the...

Later, he guided brands and colleagues through the heydays of MSN and Yahoo and the rise of platforms like YouTube, Facebook, Snapchat and streaming...

When Running Is More Than a Sport

Companies, Reed added, have to ask, “Is it worth it to dilute my target market at the expense of possibly diluting my brand?” Brooks said...

Advertising: As Facebook Changes Its Feed, Advertisers See Video Ambitions

While Facebook said that it wanted people to spend less time “passively” viewing content, including videos, it also extolled the robust discussions that often...

At Retail Trade Show, Technology Is the Star

Alibaba and Data E-commerce was both an aspiration and a boogeyman. Amazon was often described in hushed tones; several exhibitors and speakers tried to avoid...

Unbuttoned: Airbrushing Meets the #MeToo Movement. Guess Who Wins.

As Bonnie Fuller wrote at the time, “There’s photoshop, and then there’s photoshop.” In addition to pledging not to alter its own imagery, CVS is...

Advertising: Don’t Listen to Washington, Tourist Organizations Try Telling Foreigners

Christopher Heywood, spokesman for New York City’s tourism organization, NYC & Company, said “negative rhetoric coming out of the current administration” was a driving...

Wheels: How Car Companies Decide You’ll Ride a Mustang or Catch...

“You try to create a language and a name that taps into the psychology and sells the product,” said Robert Pyrah, the head of...

H&M Apologizes for ‘Monkey’ Image Featuring Black Child

The retailer said it would no longer sell the shirt shown in the image, which appeared to refer to a black child as the...

The Checkup: Do Parents Make Kids Fat?

Certainly, there’s some confusion and disagreement out there about what foods are healthy, even among experts. And of course, some would say that if...

How Do You Turn an Ad Into a Meme? Two Words:...

Good for you sir #DillyDillypic.twitter.com/0Gp49PMh5h

Advertising: Think You’re Seeing More Drug Ads on TV? You Are,...

And where are viewers most likely to encounter ads for Lyrica (a pill for diabetic nerve pain, among other ailments), Humira (a drug for...

Rovaniemi Journal: Santa in Finland, Where Marketing Triumphs Over Geography

Three 30-year-old women from Macau found it hard to explain why they had come, as they waited for their portraits with Santa to be...

Advertising: Netflix and Spotify Ask: Can Data Mining Make for Cute...

This is amazing. Except for the “watching us like big brother “ part ;)I think you’re missing a few things.1. Joke.2. Most likely stores...

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