A Japanese Street Wear Designer Wins LVMH’s Prize for Emerging Talent


The world “doublet” comes from the alternate name for word puzzle, invented by Carroll, the author of “Alice’s Adventures in Wonderland.”

The brand’s foundations, Mr. Ino has said, are constant and humorous reinventions of wardrobe staples like T-shirts, hoodies and sneakers, loaded with graphic prints and symbols and references to popular culture. In the prize’s final round, he impressed judges with his original approach to products and packaging, like noodle pots that, when water was added, turned out to have T-shirts inside.

“Masuyaki’s approach to fashion design is very unique and experimental, both increasingly important traits for a designer to have in order to differentiate themselves in today’s market and to stand out from the crowd,” said Delphine Arnault, executive vice president of Louis Vuitton and the mastermind behind the prize.”

“We were also delighted to have a Japanese designer win the prize for the very first time,” she added.


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